Image of Justin Toman

Justin Toman
Head of Sports Marketing and Partnerships

NEW YORK, USA // Justin Toman is Pepsi’s Head of Sports Marketing & Partnerships. He oversees the company’s sports investments and marketing initiatives including all league, team, sports media and athlete partnerships.

Justin joined PepsiCo in 2007 and held several brand marketing roles before leading the Sports Marketing team. In driving Pepsi’s sports agenda he has delivered some of the company’s most successful marketing platforms including the Pepsi Super Bowl Halftime Show. He also led PepsiCo’s negotiation and partnership acquisition of Madison Square Garden and oversees one of the largest rosters of sports partnerships in the industry.

In 2017 he was honored as one of Sports Business Journal’s ‘Forty Under 40’ and in 2018 was named a ‘Power Player’ in the sports sponsorship industry.

Prior to PepsiCo, Justin worked at the University of Michigan Athletic Department. He holds three degrees from Michigan and won three NCAA titles in gymnastics. He also beat Tom Brady for Michigan’s Athlete of the Year honors in 1999.