MELBOURNE, AUSTRALIA // Kim McConnie is passionate about merging Sports & Entertainment which is the career she has developed over the last 15yrs. Now as the General Manager of Big Bash Leagues at Cricket Australia, she is focused on delivering Fun, Family Entertainment, positioning Big Bash Cricket as an Entertainment platform. Kim joins Cricket Australia after 13 years with PepsiCo, most recently as Head of Sports Marketing based in New York. Pepsi as a company is well established as a leader in youth and entertainment marketing, and Kim brings that experience to deliver a fresh new approach to Cricket as entertainment. The legacy she would like to leave is establishing the Women’s Big Bash League as one of the best & biggest Women’s leagues in the world.