Image of Sean Hanrahan

Sean Hanrahan
Senior Vice President of Marketing Solutions & Brand Marketing

BRISTOL, CONNECTICUT // Sean is a 25+ year marketing veteran having worked in positions of increasing responsibility on the agency side until joining ESPN in May 2000.

Prior to joining ESPN, Sean worked at Tracy Locke. His last position there was as Executive Concept Director of an innovative think tank called the Department of Ideas. Before that he was the head of client services on the Pepsi business where he was responsible for the strategic and creative development of major national promotions such as Pepsi’s tie-in with Star Wars: Episode One and The Pepsi Challenge.

During his tenure at ESPN, Sean has had a track record of success and increasing responsibility. In 2004, Sean was appointed to the Senior Management team leading the reorganization of the Customer Marketing and Sales division as it assumed the multi-media responsibility of managing the digital and print sales groups as well as television. As a result, Sean was named Senior Vice President, Marketing Solutions and in 2006 assumed responsibility for the entire multi-media marketing department of this division which is comprised of five groups:

Creative Works – In-house promotion/advertising agency that develops unique multi-media marketing programs for advertisers which can range from co-branded advertising to custom content. Sport Management – develops fully integrated sponsorship opportunities across all sports and media platforms while also managing our relationships with various league partners like the NBA, NFL and MLB. Digital/Magazine/Television Sales Marketing – develops non-sports specific sponsorship and customized advertiser integration opportunities within each respective media –including social programs across platforms like Twitter, Instagram and Snapchat. Sponsorship Activation – creates and executes various sponsored activations/events that can range from a tailgate festival at the College Football Playoff to the ESPN The Party at the Super Bowl.

In November 2015, Sean added the responsibility of leading the Brand Marketing team that is responsible for driving awareness, tune-in and usage with fans across all of the ESPN platform. This group develops campaigns for various company priorities like Monday Night Football or the NBA and works closely with the Production and Programming groups to maximize the impact of the marketing and communications strategies that are developed for each initiative.

In November, 2018, the Sales organization was moved out of ESPN and to a new division within Disney called Direct To Consumer and International. Sean is now leading the Sports Brand Solutions team which is designed to drive value for advertisers within content while also creating solutions that live across the entire Disney media portfolio – ABC, ESPN, Freeform and Disney Channels.

Sean is an avid sports fan and a graduate of LaSalle University. He resides in Bucks County, PA with his wife and three children.