LONDON, UK // Rich Robinson is EVP, Sync and Creative Services at Warner/Chappell Music, the music publishing division of Warner Music Group.
He leads the company’s sync activities outside the US and is building the international arm of Warner/Chappell’s Creative Services team, created in 2018 to utilise the publisher’s A&R, sync and digital teams worldwide to identify new and untapped commercial and creative opportunities for all of its songwriters, not just the biggest acts on the roster. Based in London, Robinson reports directly to Warner/Chappell’s COO Carianne Marshall in Los Angeles.
He joined Warner/Chappell in 2018 after five successful years at Warner Music, where he was VP, Sync, Warner Music UK & Europe. During his time at the record company, he placed a large number of tracks in major adverts, including the UK’s coveted John Lewis Christmas campaign for two years running with songs from Lily Allen and Gabrielle Aplin. He also established and oversaw music supervision for films and TV, including Netflix’s Residue, and feature length films such as Kill Your Friends and I, Tonya.
Robinson started his career at advertising agency Saatchi & Saatchi in 2003 as a Music Consultant, before moving to EMI in 2007 as Business Development Manager. He quickly rose through the ranks to become VP, Synch for Europe and the Rest of the World, before joining Warner Music in 2012.
In 2016 Robinson picked up five Music Week Sync Awards, including Best Overall Sync of the Year for his work on the Boots campaign, and Best Record Company Team for Warner Music for the second running. Warner/Chappell was named Music Publisher of the Year at the Music Week Sync Awards in 2018.