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LOS ANGELES, USA // Archie Davis is SVP of Marketing at RCA Records, and CEO of a new joint venture label with the company entitled Six Course Music Group.

Six Course’s recent campaign for fast food company Wendy’s with a 5-track mixtape titled “We Beefin?” won nine Cannes Lions awards and four Clio awards, including a Grand Prix, and brought Wendy’s a charting album on iTunes.

Archie Davis was previously SVP of urban marketing at Interscope Records where he oversaw campaigns for Kendrick Lamar, ScHoolboy Q, Eardrummers, Rae Sremmurd, Mike Will Made-it, Rich The Kid as well as the “Black Panther” soundtrack. He had joined Interscope through their college marketing program in 2008.