TAIWAN // What does it take to lead a 60-year-old agency to win its first ever Cannes Lion in 2017? And become the Top 3 Hottest Agency of Taiwan? A lion, a Sherpa, a boss who isn’t bossy, and a prime number, apparently. In short, Alice Chou, who has been described as all of above.
Alice is as persistent as a lion on the prowl when exploring new angles and territories in her work, and she acts like a Sherpa of new hires, guiding their ascension to the international stage without airs or arrogance. Her uncompromising pursuit of creative excellence is likened to a prime number that cannot be divided.
It is hardly surprising that Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, and creative leader in Women Leading Change Awards in 2017. Also, been selected as one of the 2018 “Women to Watch” list.
Since bagging the Cannes Lion for Dentsu Taiwan, she has also won Grand Prix in Adfest and Adstar as well as other major creative award shows in Asia-Pacific. As the first person in Taiwan to sit on the Cannes Entertainment Lions 2018, Alice increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the selection process.
Experienced Award Judge
Cannes Lions, D&AD, One Show, Adfest, LIA China, Spikes Asia, Jury president of LIA China, and panel of the judge at One Show China, Longxi, Taiwan 4A and China Times Asia Pacific Award.