NEW YORK, USA // As Senior Design Director at Thinkso, Shelley oversees the creative development for a variety of clients ranging in electronic trading firms to homegrown dog treat bakers. Although her portfolio spans print, digital, and environmental formats, she favors her award-winning experiential work because “it embodies the core of your brand, but is expressed in the most atypical and adventurous ways.”
Prior to Thinkso, Shelley served as Design Director at American Eagle Outfitters and Marc Ecko Enterprises—building in-house teams, overseeing global R&D, and boasting record sales during her tenure at each. She also partnered with Lacoste, Burton Snowboards, Nike, Uniqlo, Pepsico, and many others.
Shelley studied Industrial Design at Carnegie Mellon University and quickly adopted Henry Dreyfuss’s Designing for People as her bible. She believes design is a service industry best propelled with audience empathy. And caffeine.
Born in the Philippines and raised in Ohio, she’s lived in New York long enough to call it home.