SEOUL, KOREA // Jax is a Global Creative Director working on Samsung Electronics. Prior to Cheil, she worked at Ogilvy New York and Publicis New York and has been successful in working for a number of Fortune 500 companies while she was there. Her clients included: Motorola, Kodak, Feeding America, Dove, Stolichnaya, Louis Vuitton, Puerto Rico Tourism Board, Global Minute Maid, Dasani, IKEA, Citizen’s Bank, AVON, Gap and Citibank.
Jax is curious how technology meets with advertising and continues to develop new ideas that challenges the norm. Jax is interested in making content on new media channels. Her recent two awarded campaigns was to develop a mobile gaming application to help autistic children to make eye contact for better communication (Samsung’s “Look at Me” campaign), and VR experiences (Samsung’s “BeFearless” campaign), to help millennials with the fear of public speaking and fear of public heights to overcome their fears.
Her works have been honored at Cannes, OneShow, D&AD, Clio Awards, New York Festival, London Award Show, Spikes Asia, AdFest, iF Design Awards, AdStars, Korea Advertising Festival and many more.
Jax was ranked as one of Korea’s Most Creative in 2018 and most recently, sat as a jury for Spikes Asia 2018 in Singapore for the Glass Awards and Film Craft categories. She was also invited as a guest speaker to AdFest 2018 to give a session on “Tech your new BFF.”