Image of Juan Javier Peña Plaza

Juan Javier Peña Plaza
Executive Creative Director

MIAMI, USA // Juan Javier is the Executive Creative Director for DAVID Miami. He was part of the team that started the DAVID office in Buenos Aires, and later moved to the States to help build DAVID Miami.

In 2016 he was named the #1 Copywriter in the World according to the Cannes Lions Global Creativity Report. This year him and his partner Ricardo became the first Ecuadorian team ever to win a Grand Prix at the Clios, and at Cannes, and the first D&AD Impact White Pencil for Latin America. With ideas like Manboobs4boobs they helped DAVID Buenos Aires become the #5 best agency in the world.

In 2017, he was named Creative of the Year by Ad Age in the A-List & Creativity Awards and was also featured in ADWEEK's CREATIVE 100 as one of the “Creative Directors Who Are Completely Reimagining What’s Possible in Advertising” . This year he was named the #2 best Copywriter in the world and managed two get yet another consecutive Grand Prix at the Clios and Cannes, now for Burger King. With acclaimed campaigns like “Google Home of the Whoppper” and “Pass the Heinz” he ended up helping DAVID Miami become the #4 best agency in the world and #2 in the US. Not to mention he helped Don Draper win his first real life Clio Award, just like he did in the show.

In the past three years alone Juan Javier has won over 150 international creative awards, including Grand Prix in almost all of them. As well as having not one but five Super Bowl spots for Kraft-Heinz, Budweiser and Burger King. His work has made it to the permanent collection of the MoMA and has been used as an example in the United States Senate. In 2018 he was featured in the 35 under 35 Business Insider List of “Rising Stars of Madison Avenue who are revolutionizing advertising”. For the past years he’s helped DAVID become the Ad Age A-list Innovative Agency of the Year, a Contagious Pioneer Agency and AdWeek’s Breakthrough Agency of the Year.

But beyond all the awards and recognitions, Juan Javier is just an ad nerd who loves advertising and creating work that ultimately becomes a part of Pop culture.