NEW YORK, USA // As Chief Creative & Content Officer at connected marketing agency Digitas, Scott leads a global “connected creative” capability that is home to creative, content, experience design and production.
Committed to creating brand stories and experiences that deliver on the agency’s promise of Truth.Connection.Wonder, the “connected creative” team is credited with award-winning, innovative work, including Whirlpool’s Care Counts, American Express’ Small Business Saturday and HPE’s original documentary Moral Code: The Ethics of AI.
Donaton joined Digitas in 2015 as Chief Content Officer and launched Digitas Studios, which develops custom-content initiatives, strategies and business models for clients.
A sought after voice in the industry, Scott’s views can be found in Fast Company, Adweek, and Ad Age; he can also be spotted on stages from Singapore Spikes to Cannes, Advertising Week to the Digital NewFronts. Before joining Digitas, Donaton was Global Chief Content Officer at IPG’s UM, and founded Ensemble, an IPG content studio where he served as CEO from 2009 till 2013.
Donaton coined the phrase “Madison & Vine,”and is the author of a book by the same name, which helped launch the branded-content movement. A longtime media executive, Donaton served as publisher of Entertainment Weekly and before that was at Advertising Age, where he served as editor for 10 years before becoming publisher.
Donaton’s awards and accolades include induction to the Advertising Hall of Achievement and being named one of the “21 Most Intriguing People in Media.” In 2013, Donaton served as president of the Branded Content & Entertainment jury at the prestigious Cannes Festival.