NEW YORK, USA // Behnaz Ghahramani joined Stuart Weitzman as Chief Marketing Officer in September 2018.
Since joining the company, her role has expanded to include Digital and Ecommerce globally where she is responsible for building both the brand and the business at Stuart Weitzman.
Upon arrival, Behnaz led the creation and launch of a bold new Spring campaign featuring a global cast of #SWWomen, Kendall Jenner, Yang Mi, Willow Smith and Jean Campbell in a four-part digitally focused campaign series, celebrating the strength of Women and the freedom to be completely and authentically themselves.
Prior to Stuart Weitzman, Behnaz was the Vice President for Global Marketing of Luxury Collections, Lauren and Licensing brands at Ralph Lauren where she was responsible for Global Brand Strategy, Advertising, Marketing, Digital and Social Media, and was instrumental in celebrating the 50th year anniversary of the iconic brand.
Previously, Behnaz was the Director of Marketing for Gucci in the Americas where she supported the brand transformation of Gucci from a luxury heritage brand to an industry leading fashion brand under Alessandro Michele.
While at Gucci, she also supported the development and launch of Chime for Change, a global campaign founded by Gucci, Salma Hayek Pinault and Beyoncé Knowles Carter to raise funds and awareness for girls’ and women’s empowerment, with a focus on education, health and justice.
Behnaz holds a Bachelor of Science in Decision Sciences and Management Information Systems from George Mason University, and an MBA from INSEAD in France and Singapore, where she was the founder of the INSEAD Women’s Leadership Conference.
Behnaz currently resides in New York with her husband Arnaud and daughter Léa.