LOS ANGELES, USA // Tara DeVeaux is the Chief Marketing Officer of Wild Card.
She brings two decades of experience as an award-winning marketer in entertainment and brand marketing to the LA based, creative advertising and entertainment agency.
Tara leads all marketing efforts as well as oversees the Insights@Wild Card group, the social content and business development teams.
She started her career at Y&R and then DMB&B where she gained great discipline and experience in packaged goods with marketers like Kraft and P&G.
Wanting to follow her passion for pop culture and get her feet wet in digital, Tara shifted gears in 1999 at the height of the online boom. She found a home at the Oxygen television network where she was first Director of Audience Development and then Vice President of Interactive Promotions.
In 2004, when mobile marketing was in its infancy, Tara moved to an interactive start up, pioneering wireless marketing campaigns for Vibe and Spin Magazine, the Elvis Presley Estate and The Grammy’s.
She returned to advertising in 2005. First, at Spike Lee’s agency, SpikeDDB, and then BBDO NY, as a senior account leader and becoming CMO in 2016.
During her tenure she led integrated teams in developing innovative programs for: HBO (‘Imagine’ campaign), NBA on TNT, National Geographic Channel, J&J, American Red Cross and PepsiCo, that won over 200 creative awards including 19 Pencils and 13 Lions.
Her combination of experience across advertising, entertainment and tech, provides unique insights into today’s marketing and media landscapes.
Originally from Long Island, Tara now lives in Los Angeles with her two children, Jordan, 21 and Aidan, 17.