LOS ANGELES, USA // Alana Calderone Polcsa, Senior Vice President of Branded Content and Partnerships at Warner Bros., oversees revenue strategy, business development and management of ancillary brand extensions for The Ellen DeGeneres Show and Ellen Digital Ventures, creating monetization streams across linear, digital and physical platforms.
Under her leadership, Alana transformed the business into a robust custom media and content group. She has driven the growth of the Ellen Digital Network as a premium digital destination for brands to reach and influence an audience of 304MM. Working closely with the Emmy Award-winning writing, producing, and creative teams at ELLEN, Alana leads the bicoastal integrations, e-commerce and ad sales departments, delivering clients with innovative and effective multi-platform solutions that drive business results.
Alana has architected and negotiated the ELLEN brand’s most influential deals, including the Beats Music partnership and marketing strategy, which launched the music streaming service during Super Bowl XLVIII and secured Ellen DeGeneres her first Super Bowl TV commercial. She also crafted the award-winning Cheerios campaign for One Million Acts of Good and most recently orchestrated a partnership with Spotify to create the platform’s first-ever media video hub.
Focused on new media growth initiatives, Alana plays an integral role in developing unique co-sell, performance and distribution partnerships across all media and platform partners and numerous tech start-ups. She also leads the development of The Ellen DeGeneres Show line extensions spanning to consumer products, publishing, talent, land-based and social gaming, as well as experiential events.
Named one of Adweek’s 2018 Young Influentials, Alana’s strategic management and growth of the team tripled revenues within the last five years and garnered 13 awards in branded entertainment, including four Clio Entertainment Awards.
Alana’s marketing experience began at Unilever in brand management where she held various roles including global product innovation and equity management for North America, Europe and Latin America on Dove brands. Additionally, she oversaw the strategy, innovation and new media communication development for the Caress Brand.
Alana holds a Bachelor of Science degree in Marketing from The Pennsylvania State University. A native of Los Angeles, Alana is based in Los Angeles with her husband and two daughters.