Image of Melissa de Lusignan

Melissa de Lusignan
Group Creative Director
The Hive Group

LONDON, UK // Having started a design career in B2B, Mel discovered that she was actually a copywriter and changed to writing for consumer brands. A chance brush with healthcare propelled her into a completely alien sector, where, strangely, she felt right at home.

She began grappling with unpronounceable brands and perplexing modes of action, working her way through a dizzying array of therapy areas and global brand launches at Medicus DMB&B, McCann, Grey and Saatchi & Saatchi over a 15-year period.

Although she evolved from copywriter to Creative Director, she refused to let go of writing and continued to learn her craft, collecting an armful of awards along the way. Seven years ago, Melissa moved to independently owned Hive Health as Group Creative Director, where today, her focus is leading creative strategy and mentoring a talented and diverse team of creative problem solvers.