NEW YORK, USA // Born in Canada and raised by a single mom, Juliana grew up traveling through India and Nepal where, when they weren’t living in a bus by the monkey-filled forests, they were living on room service and pillow mints at the Hotel Intercontinental. (It was... complicated.) She was constantly moving, even back in the States.
But being a perpetual outsider turned out to be invaluable. You learn to make friends quickly. And you develop an almost bottomless empathy. Juliana can’t remember a day in advertising that she didn’t lean on one or the other – and usually both.
A copywriting career that began in the digitally-charged San Francisco of 2001 taught her the power of an idea that comes through in a banner as easily as a longform film or real-life activation. It’s a skill which, since then, has led to award-winning work among a wide range of top brands, in agencies from the west coast to the east.
Since joining Droga5 in 2016, Juliana’s had the good fortune to lead break through work with brilliant people across a range of categories, from health supplements to meal kits to premium water to banking. She calls Manhattan home these days, sharing a bona fide apartment (!) with a wee wild cat named Bean.