NEW YORK, USA // As the Vice President of Marketing, Lella leads creative and brand campaign strategies for live sports streaming service, DAZN, in North America. Lella started her career as a chemical engineer in the oil refining industry, before pivoting to a career in marketing after attending the Booth School of Business at University of Chicago.
She developed her skills as a marketer through her time on the Gatorade brand at PepsiCo, where she worked on multiple facets of marketing from consumer engagement to brand management. She went on to lead brand creative at Samsung, launching Samsung Pay and a host of other new products and service innovations for the brand.
She now applying her strong experience in brand building to DAZN, helping to accelerate awareness and subscription growth for this new brand in a highly competitive landscape of sports media brands.