LAS VEGAS, USA // Hugo Coreas is the Director of Global Brand Marketing at UFC, the world’s leading mixed martial arts organization. Having developed a strong acumen in multiple facets of marketing, Coreas has delivered strategies and campaigns across brand, experiential, and event marketing while at UFC.
He and his team are responsible for delivering and strengthening UFC’s global brand connection with fans through experiences that are personal and authentic across multiple touchpoints.
In 2018, Coreas co-led development and execution of UFC’s award-winning global brand campaign, Faces of UFC, celebrating the organization’s 25th Anniversary. The year-long campaign reached over one billion fans worldwide across social platforms.
Notably, Coreas has worked on marketing campaigns for some of UFC’s biggest events and has been a key driver of marketing the company’s most recognizable stars, such as Conor McGregor and Ronda Rousey. Prior to joining UFC, Coreas worked in Ad Sales at FOX Deportes.
Coreas, a Las Vegas native, graduated from the University of Nevada, Las Vegas with a BA in Marketing and later earned his MBA with concentration in sports business from San Diego State University.