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PARIS, FRANCE // Güllit Baku was named after the Deutsch soccer player Ruud Gullit. And just like the man, he's been developing a calm, trustworthy and creatively striking game. He first got in touch with advertising in UK before starting as copywriter at BETC.

After being awarded the best French creative under 30, he joined the Sid Lee/Yard collective to become Lead Creative for Yard and spread the "BE THERE, SPEAK RIGHT, DO GOOD" mentality. . Even though his works has been recognized by Cannes Lions and D&AD, the goal of his team remains to have an impact on the music and sport scene.