MIAMI, USA // Federico Hauri is Executive Director, Creative at VMLY&R Miami, a role he’s gratefully enjoyed for two years.
Born and raised in Argentina, his life story can be traced through his rich history of sports fandom: Estudiantes de La Plata, Toronto Blue Jays, Toronto Maple Leafs, Chicago Bears, Barcelona FC, LA Lakers and Miami FC (which doesn’t really exist yet.)
Professionally, he’s had the privilege of working with some of the world’s greatest brands such as Tide, Mazda, beIN SPORTS, Wendy’s, Michelob ULTRA and more. He’s honored to be judging Clio Sports, and not because his team has won a number of them with their work for beIN SPORTS. (Ok maybe a little.)
Federico began his career in La Agencia de Orci in Los Angeles before returning to his native Argentina to be thoroughly uncomfortable by studying and working among some of the best creatives in the region at JWT and Grey Argentina. He is a graduate of Ohio University and UNDERGROUND Portfolio school in Buenos Aires. Husband, father x2, and owner of no pets, as of yet.
Federico is currently Executive Director, Creative at VMLY&R Miami where he leads efforts for Wendy’s, Mazda, BeIN Sports, Dell, Cable + Wireless, Dell across the US, US Hispanic and Latin American markets.
He was previously Associate Creative Director at Conill Saatchi & Saatchi where he started as Copywriter and worked for national brands such as Tide, Crest, Pampers, Aflac and Miami Short Film Festival. He also previously worked at Grey and JWT Argentina.
He has been awarded at Cannes, Clios, One Show, Telly’s, Festival of Media, and LIA’s as well as a Gold Effie for his work for Tide USA and a Silver Diente from the Circulo Creativo, the most prestigious award for creatives in Argentina.