LOS ANGELES, USA // Writing a bio for yourself is hard. I almost hired a TaskRabbit to do it for me. But here I go ya’ll.
So, me. I was born in the Mojave desert. Raised in the burbs of Yorktown Heights, NY. And spent high School as the new kid in Durham, NC. I’m a Tarheel for life as a grad of UNC #GDTBATH #LAXISLIFE. And remember, hip hop is never dead. As a writer and creative director, I have spent my career on the agency side parlaying as the black Don Draper.
Most recently, leading creative efforts on Hershey’s (Twizzlers, York, Ice Breakers), ESPN, and Under Armor at Droga5 in NYC.
Prior adventures included setting up the 72 & Sunny NYC outpost and vibing with clients such as Ciroc, Samsung, Smirnoff, and Adidas. I spent a couple of years working at Sid Lee in Montreal and NYC on Adidas and New Era, and before that, lived that Pacific Northwest life while at W+K Portland working on Nike.
I've been fortunate enough to have collected some Cannes Lions, Clios, One Show Pencils, and some other hardware along the way. I’m new to LA as an east coaster, so any recco’s or advice is much appreciated. Happy to be a part of the HULU party, and if you wanna see some stuff I’ve done, have at it. :)
Hugs and High Fives,