SAN FRANCISCO, USA // Alex Chang serves as Chief Marketing Officer of the San Francisco 49ers. In his role with the team, Alex leads all areas of marketing including brand marketing and communications, social, digital, content production, game presentation, events, design and media.
A veteran of two decades in major brand marketing, Alex is an influential player in the sports and entertainment industry. Prior to joining the 49ers, he served as the head of partnership marketing for Samsung. Prior to that, Alex worked at elite marketing agencies. He was vice president at Wasserman where he advised global brands on their sports and entertainment partnerships. He also served as vice president at IMG College.
Alex cut his teeth in the marketing industry at American Express, where he spent 13 years in various marketing roles including vice president of sports and entertainment marketing and vice president of U.S. advertising. He also served on the executive leadership team at American Express which created Small Business Saturday. Alex began his career at Ernst & Young as a senior strategy consultant.
Alex was named to the Sports Business Journal’s “Forty Under 40” list, recognizing the most promising executives in the sports industry. He’s also been named to SBJ’s Power Players list. His work has also been underscored by multiple awards from organizations including the Cannes Lions, Effies, CLIOs, Event Marketer, and Business Marketing Association.
Alex is a North Carolina native and earned both his bachelor’s and master’s degrees from Emory University in Atlanta. He and his wife Menaka have three children and live in Palo Alto, California.