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PRAGUE, CZECH REPUBLIC // Originally from Saint-Petersburg, and having lived in NYC, Moscow and now Prague, Julia enjoys putting creativity to everyday use. She believes that only brands that are genuinely useful can prosper, and it is this that makes advertising a challenging and exciting field.

Beginning her career working for the integrated marketing division of ADV Group, taking care of Nestle and P&G in Moscow, she then joined BBDO to co-lead the multi-national relaunch of Beeline, one of the big three telecoms in Russia and CIS. Her work helped Beeline become Russia’s most valuable brand.

As ECD for Geometry Prague she was tasked with building the creative culture from scratch. It is now among the best agencies in the region and has won an impressive line-up of clients including Mondelez and adidas. High recognition has followed at Cannes Lions, Clio, LIA, Eurobest, One Show, Epica and other international and regional creative festivals.