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Ben James
Head of Creative, T Brand
T Brand Studio at The New York Times

NEW YORK, USA // Ben James is the Head of Creative for the T Brand Portfolio, the creative services division of The New York Times Advertising Department, which includes their award-winning content studio – T Brand Studio, their experience agency, Fake Love, and T Brand Consulting.

“There has never been a more exciting time for creative business. We are creating new forms for storytelling. We have created ways to have the most powerful connection between business and people that the world has ever seen. And with this, we must create with great responsibility.”

Ben believes in the power of storytelling and the creative process that lies behind it. Throughout his career, Ben has acted as an agent for the brand voice. His work focuses on demonstrating that brand stories can be crafted in infinitely innovative ways, if they are guided with a purpose that is true to the roots of the brand.

In 2010, his work on the Bing-produced short film “Para Fuera” was recognized at the Sundance Film Festival. And his work in product design for Northwell Health and Bongiovi Acoustic Labs was recognized in Clio Product Design categories in 2017 and 2018.