Image of Ben Richards
Jury

Ben Richards
Worldwide Chief Strategy Officer
Ogilvy

NEW YORK, USA // Ben runs strategy globally across all Ogilvy’s companies, spanning 132 offices in 83 countries.

In this role, he leads more than 1,500 strategists in shaping the future of 15 out of the 30 most valuable brands in the world.

Ben combines comms, experiences, commerce and tech to help craft every aspect of a client’s brand — from their CEO’s speech at the UN to their CX strategy. He is also the architect of a common 'Operating System' that helps teams solve these problems together.

His work has helped the Ogilvy team win ‘World's Most Effective Network’ (Effies) and ‘Creative Network of the Year’ (Cannes) multiple times. He is the youngest person ever to be appointed to Ogilvy’s Worldwide Board and ExCo.

Ben’s experience spans brands like Amazon, American Express, Apple, Burger King, Coca-Cola, Google, IBM, IHG, IKEA, J&J, Nestle, Netflix, Nike, Louis Vuitton, PRADA, Samsung, Starbucks, Sony, Uber, Unilever and Vodafone.

A particular expert in the connection between brands and business performance, Ben has appeared on CNBC, been featured in Forbes and contributed to the Financial Times. He is also the Worldwide Chairman of the Global Category at the Effies.

A failed jazz pianist and recovering management consultant, Ben lives in New York with his wife and their two baby strategists, Sam and Max.