CONNECTICUT, USA // Billy Seabrook is a formally trained designer with over 20 years of experience creating progressive brand strategies, omni-channel marketing campaigns and innovative digital products for clients in the automotive, CPG, financial services, retail, technology, and travel industries.
Today, as the Global Chief Creative Officer of IBM iX, he leads a network of over 57 Studios to build smarter businesses through human-centric experience design and technology.
Before joining IBM in 2017, Billy advised Manulife/John Hancock on their global marketing transformation including the development of a new brand strategy, internal agency model, and management of the day-to-day activities of the global creative team.
Prior to that, he served as the Global Head of Design for Citibank where he was tasked with building and leading a global network of internal design studios and external agencies. In a short period of time, Billy opened new studios in NYC and Singapore, introduced new methodologies for customer-centric strategy, design thinking, and agile development, and was a founding member of Citi FinTech.
Prior to joining Citi, Billy served as the Global Chief Creative Officer for eBay Enterprise – the consulting and agency services division of eBay Inc. During his time there, he led a diverse team of marketing creatives, customer experience designers, and content creators to deliver commerce solutions for clients including Levi’s, Sony, and Wells Fargo.
He was also a member of the eBay Inc. Design Advisory Board, led by John Maeda, focused on activating Design Thinking principles across the organization.
Billy began his career in advertising and spent his formative years learning from the best at NW Ayer, DDB, and FCB. He then spent eight years at Digitas where he held the role of SVP, Executive Creative Director leading a variety of notable marketing programs for American Express, Delta Air Lines, Kraft Foods and others. He speaks frequently at industry events and has won numerous awards for his distinctive work.