Image of Jason Sperling

Jason Sperling
Global Executive Creative Director
FaceBook Oculus

LOS ANGELES, USA // Jason is now Global Executive Creative Director at Facebook Oculus, he previously served as SVP, Chief, Creative Development at RPA Advertising in Los Angeles. He oversaw marketing efforts for Honda North America, as well as assignments for UNICEF Worldwide, Amazon, FX, TikTok, the Pediatric Brain Tumor Foundation and the LGBT Center in Los Angeles. In 2015, Adweek selected Jason as one of the Top 30 Creative Directors. Recently, Campaign US selected Jason for their Digital 40 Over 40 List.

Jason has led several Cannes Gold-winning projects for Honda, including “Project Drive-In,” an effort to save the American drive-in movie theater, and the short film “Paper”, which also received an Emmy nomination.

His Super Bowl commercials have been included on several all-time best lists. Collectively, his team’s work for Honda in social media recently prompted Forbes to write, “Honda is one of the most prolific automotive brands in social media.”

Perhaps his biggest source of pride is the Imaginary Friend Society, a Cannes-Gold winning series of 23 animated short films and 2 AR apps developed specifically for pediatric cancer patients and their families.

This important series, created on behalf of the Pediatric Brain Tumor Foundation, translates cancer-speak into kid-speak and helps reduce the fear and anxiety that comes with a diagnosis. The films have been translated into 13 languages and are currently being used on 5 continents.

Previously, Jason worked as Creative Director at TBWA\Media Arts Lab, where he was the driving force behind Apple’s iconic “Mac vs. PC” campaign in three different countries. The campaign won countless awards and was declared Campaign of the Decade by Adweek and was one of Ad Age’s Top Campaigns of the Century.

Jason’s second book, What Got You Here Won’t Get You There, provides creative people with the tools to become great creative leaders and is being published by HarperCollins in Fall 2020. His first book, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion was the first book to be released on Instagram (@lookatmebook). It demonstrated the book’s philosophies about the need to breakthrough in today’s consumer environment and was launched a page a day for 160+ days.

Jason has spoken at Cannes, SXSW and recently gave a Tedx Talk at Carnegie Mellon University. He serves on the board for University of California, Los Angeles, ThinkLA and the Depressed Cake Shop.