Image of Lauren Fritts

Lauren Fritts
Vice President of Marketing
Chicago Cubs

CHICAGO, USA // As Vice President of Marketing for the Cubs, Lauren oversees all fan engagement touchpoints for the Cubs & Wrigley Field inclusive of CRM, brand identity, activations/events, multi-platform advertising, promotions, broadcast relations, game-day entertainment, social media and Cubs Productions.

Previously, Lauren was Global Director of Consumer Engagement for Gatorade where she drove creative and media go-to-market strategies and had accountability for brand-owned experiential activations, influencer marketing and sports culture driving platforms. Under her leadership, Gatorade creative assets, events and media partnerships were consistently awarded top industry honors.

Prior to joining Gatorade, Lauren spent time in lobbying & public affairs working with sports team owners, worked in the Kansas City Chiefs media relations department, and spent time in the Sprint corporate partnership group working on NASCAR.