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Allison Barrie Rand
Director, Entertainment Experiences
American Express

NEW YORK, USA // Allison Rand is the Director of Entertainment Experiences and Partnerships at American Express where she leads the strategic development and execution of American Express’ U.S. marketing programs. Her portfolio includes collaborations with large scale entertainment partners and platforms including Live Nation, AEG, Ticketmaster and Lane One. Allison is also responsible for curating special experiences in culture – including 360 artist partnerships and tour presales.

Allison previously served as a Senior Manager at American Express, responsible for leading the company's premier events strategy and execution of experiential programs across key music festival partnerships including Coachella and Austin City Limits.

In 2018, Allison was featured in a Forbes magazine article which highlighted her work across festivals, but also for the critical role she played in developing the American Express Women in Music Leadership Academy – an intensive executive coaching and leadership program focused on strengthening the pipeline of women’s leadership in the industry.

Allison is highly regarded by her peers, partners, and the American Express organization, which has recognized her leadership, exceptional achievement, and innovative marketing prowess with multiple enterprise-wide awards.

Allison holds a degree in Marketing and Communications from the Wharton School of Business at the University of Pennsylvania. Born and raised in Stamford, CT, Allison now lives in Brooklyn, NY.