NEW YORK, USA // S. Reginald Williams is the founder and CEO of Ambrosia For Heads (AFH), a Hip-Hop lifestyle digital media company that curates and creates content reaching more than 3 million people per month via its website, social media platforms and OTT subscription video service.
Over 8 years, Reggie has grown AFH into one of the most credible and respected brands in Hip-Hop, among consumers, artists and industry professionals.
In addition to its in-depth editorial, AFH has a subscription video service, AFH TV, available on iOS, Android, Roku, Apple TV, Android TV, Amazon Fire and the web, which features a video library with some of the earliest interviews with artists like Tupac, Kendrick Lamar, LL Cool J, Eminem, ScHoolboy Q, Big K.R.I.T., Aaliyah and Rapsody, as well as conversations with veterans like Common, Killer Mike, DJ Jazzy Jeff, DJ Premier, 9th Wonder and Mobb Deep. AFH is also home to the Finding The GOAT series, a franchise that has hosted conversations among millions of people debating Hip-Hop’s greatest MC, album, producer and group.
Prior to AFH, Reggie was SVP of Programming, Music & Specials at BET Networks, where he set the overall programming and business strategy for the department, managed its day-to-day operations and led a team of 140 people. As part of his duties, Reggie oversaw teams responsible for producing franchises such as the BET Awards, the BET Hip Hop Awards, 106 & Park and several documentaries and specials.
Reggie came to BET at a crucial time when the network was transitioning from music video programming to long form originals, and built the development team that created BET’s first original scripted series, The Real Husbands of Hollywood, starring Kevin Hart, for which he received an NAACP Image Award. Additionally, Reggie re-positioned the channel’s six award shows to modernize them into multiplatform events.
He leveraged digital and social media to make the shows real-time, interactive experiences, including conceiving and executive producing BET’s first ever backstage digital simulcast for the BET Awards. Reggie also launched and oversaw BET’s Music Matters emerging artist initiative, which propelled the careers of artists like Kendrick Lamar, J. Cole, Big Sean, Miguel, Janelle Monae and Macklemore. Additionally, Reggie created and shepherded the BET Music Collection music licensing library.
Prior to BET, Reggie was the Chief Operating Officer of Desi Hits, a global digital media company that bridged the world between Western entertainment and Bollywood. Reggie ran the operations of the company, managed its relations with the board of directors and grew its web site traffic from 300K unique visitors per month to 1 million per month in under a year.
Reggie also spent 7 years at MTV Networks in a number of positions that concluded with his role as the SVP and Head of Music Strategy. Reggie joined MTV in 2001, as it was growing from a linear cable channel into a multiplatform media company. As Head of Music Strategy, he architected the company’s digital global music acquisition strategy. He also conceived and fashioned MTV Network’s first ever music video digital streaming deals, its first ever global blanket music publishing agreements, and its first ever subscription music service agreements.
During his tenure at MTV, Reggie also produced the 2006 HBO/Cinemax documentary, “Cutting Edge,” which depicted a day in the life of a Harlem barbershop.
Prior to MTV, Reggie founded and was the CEO of nuRules.com, an urban lifestyle website. In many ways, nuRules was the precursor to Ambrosia For Heads, when he founded it in 1999.
Reggie began his career as a corporate attorney at Paul Hastings before transitioning into entertainment law. He graduated cum laude from Harvard College and earned his JD at Harvard Law School.