Image of Emiliano Trierveiler

Emiliano Trierveiler
Creative Director
72andSunny Amsterdam

PROVINCE, NETHERLANDS // A true Brazilian mutt, Emiliano comes from a half Indigenous, half German immigrant family. He was only 12 when he landed a job in the film industry. That is, in his mom’s video rental shop, where he learned from the best and from where he went on to write for advertising and lose all his Latino skills on a 20-year long career across five countries, digging cultural truths and butchering languages in Prague, Berlin, Sweden and Amsterdam.

Proud employee #14 of 72andSunny Amsterdam, he helped win and grow some of the agency’s most iconic brands, such as Smirnoff, AXE, adidas, Audi and Coca-Cola. He was one of the Creative Directors behind the AXE 'Find Your Magic' campaign, steered Amsterdam to take the lead on adidas’ global creative - placing the brand among 2017’s Top 20 Risers and recently reaffirmed Coke’s positioning in a post lockdown world with ‘Open Like Never Before’.

Emiliano won over a hundred global awards, including multiple Cannes lions, Clio and Clio Entertainment awards, One Show and D&AD pencils, ADC NY, London Int’l, Webbys and was twice listed by the Gunn Report among the most awarded campaigns in the world. He was twice selected for the Cannes Young Lion competition and juror at the Brazilan CCSP, London International Advertising Awards, German Art Directors Club, the PIAF Czech Republic, presiding the jury at the Golden Blade Budapest.