Image of Perry Bashkoff

Perry Bashkoff
Head of Music

NEW YORK, USA // Perry Bashkoff has been a global leader and innovator in the digital transformation of the music and entertainment industries for more than twenty years. His leadership experience and understanding spans across the content and tech sectors with proven success in evolving and emerging technologies and business models.

Perry is currently the Head of Music at Instagram where he leads a strategy and partnerships team responsible for creating first-ever opportunities & solutions for artists, record labels, and users to best utilize recorded music to enhance their story-telling experiences and leverage products and platforms to connect with fans in authentic & unique ways.

Prior to joining Facebook, Bashkoff spent 19 years at Warner Music Group leading the Global Digital Account Management growth strategy and execution for several digital businesses including downloads, mobile ringtones, streaming subscriptions, and digital ad-sales. He was the global lead for Spotify and YouTube and established and managed the creative original content team that evolved content strategy and generating new IP through original programming.

Bashkoff was named one of Billboard Magazine's “Top Mobile Music Executives” in 2007, one of Billboard Magazine's “30 Under 30” in 2008, and one of Billboard Magazine's Digital Power Players in 2018 & 2019.