NEW YORK, USA // Darin Wolf is Executive Vice President / Head of Brand Management of Live Nation Media & Sponsorships, a division of Live Nation Entertainment, the world’s largest live entertainment company.
Wolf oversees a staff of more than 50 brand specialists focused on implementing and executing high impact, award-winning, non-traditional marketing programs and special events that deliver results for Live Nation clients. Their portfolio includes some of the biggest global brands in the business including Citi, Verizon, Adobe, Hilton Hotels, Anheuser Busch, Red Bull, Salesforce, Rakuten, T-Mobile, Bacardi and many more.
Prior to his leadership position at Live Nation, Darin spent ten successful years in brand management, promotion, and event marketing for packaged goods companies including Labatt USA and Kraft Foods.
While at Labatt USA, Darin led the turnaround of its largest, but fledgling brand, Rolling Rock, and created a unique, music property – The Rolling Rock Town Fair – that brought over 30,000 people to the brand’s isolated hometown in Latrobe, PA. Darin’s brainchild was recognized in numerous marketing trade publications and helped to earn him the prestigious “Marketer of the Next Generation” award presented by Brandweek magazine.