LOS ANGELES, USA // Always in love with music and with a deep passion for film; Alexander relocated to Los Angeles in his late twenties, for an assistant role with a film music supervisor. Soon thereafter he was in close proximity to a composer agency and a music publishing company merger, allowing him to see first-hand where creativity and music copyrights meet film and television.
In 2001, Alexander founded Hit the Ground Running and over the decade helped establish the soundtrack to 1,800+ hours of film and television. Most recent projects include Dave (FX) Pennyworth (WB) The Last Dance (ESPN). In 2009 Alexander co-founded Pusher; a modern hydra of music supervision, sync agency, bespoke composition and label publishing service. Working with real artists, producers, composers and songwriters who release music, tour and or are producing artists and composing films.
Pusher and its artists' music have been placed in hundreds of campaigns for Disney, FOX, WB, Universal, NETFLIX, Sony, Amazon, HBO, Activision, Ubisoft, Amazon, Hulu, Apple, Disney+ & HBO Max. Pusher recently launched an Ads division from Berlin and has landed spots for AirBnB, Audi, Samsung, Volkswagen, Porsche and Burberry amongst others.