NEW YORK, USA // Jeffrey Swierk is progressive, award-winning, and results driven senior global marketing & sponsorship leader with proven success creating and launching innovative marketing campaigns, delivering results globally in consumer centric, blue chip environments.
Beginning in 2013, Jeffrey Swierk began a seven year tenure for Mastercard. First, as the Vice President US Consumer Marketing & Emerging Technology lead where he authored the marketing strategy for all emerging technology, digital payments and Priceless passion verticals and then, most recently, as the North American Sponsorship & Marketing lead where he was promoted to improve brand and commercial results of the sponsorship marketing function by implementing an exciting new vision that established a strategic approach across all B2B and B2C sponsorship planning and activation.
Swierk Identified appropriate sponsorship and event activations that aligned with the regional and global business strategy; negotiated rights and activated partnerships across music, esports, culinary, film, fashion, and arts & culture including: The Grammy Awards, The Jonas Brothers, Gwen Stefani, Justin Timberlake, Beyonce, Camila Cabello, Demi Lovato, One Republic, Carrie Underwood, The Chainsmokers, Dua Lipa, League of Legends, Priceless:The Restaurant, Chef Marcus Samuelsson, Chef JJ Johnson, Sommelier Belinda Chang, New York City Wine & Food, South Beach Wine & Food, Pebble Beach Food & Wine, NY Botanical Garden, Carnegie Hall and the NYC Ballet to name a few.
In 2008 Swierk served as the Chief Strategist/Marketing Technopologist at The Strategy Dept. an interactive agency that connects brands to consumers by fusing marketing innovation with technology via Web 2.0, mobile phone and social media marketing techniques. In this role Swierk oversaw the development of all interactive strategy, user experience, and technical execution across all agency accounts.
In 2006 Swierk was recruited by MTV Networks to serve as the Vice President of Marketing for The N, a Nickelodeon Kids and Family Network targeting teens where he was charged with the overall definition, conception and implementation of the network’s U.S. marketing strategy and initiatives.
He was the brain-child behind some of the network’s marketing milestones including the first-ever live, teen verbal mashup, a town hall meeting with the casts of multi Tony award-winning Broadway musical Spring Awakenings and The N’s hit teen drama Degrassi, that was webcast on AOL Red. The event hosted by Rosie O’Donnell and actor Zach Braff, focused on the issues that teens face throughout a century. Swierk also implemented and executed cutting-edge, solution-based marketing campaigns across all media platforms with an emphasis on the mobile and digital fronts that were ground-breaking for the network.
Prior to joining The N, Swierk was a Partner at Seed Communications, a full-service interactive marketing and advertising agency whose core competency focused on the development of 360-degree, multi-screen campaigns that specialized in experiential marketing and multi-dimensional consumer experiences. The agency’s client roster includes Vonage, Carol’s Daughter, Gen Art, Davidoff Cool Water, ESPN Mobile, MTV, Reebok, T-Mobile and Ubisoft. In addition, Seed Communications published Inked magazine, the first lifestyle magazine with a focus on tattoos where Swierk also served as the magazine’s Publisher.
In 2002, Swierk made the move to the Nu America Agency, a Harlem-based advertising and experiential marketing agency that specialize in the youth and urban markets. Additionally, Nu America is the home to Harlemwood Publishing, the publisher of Uptown magazine, which caters to the nations urban elite.
Swierk provided senior counsel to the agency’s CEO on the creation and implementation of strategic national and regional advertising, marketing and branding initiatives for such clients as Tommy Jeans, Oster/ Sunbeam, Pepsi, Ralph Lauren Center for Cancer Care and Prevention among others. He also developed integrated marketing programs that created added value for Harlemwood’s clients and advertisers as well as extend the Uptown magazines market penetration.
Swierk officially began his marketing career in 1993 as an intern for legendary record label, Uptown Records. He then transitioned to Loud Records/The Steven Rifkind Company, a division of Loud Records; a company also credited for the invention of the “street team” concept, a concept that has since been adopted by agencies and companies around the world. At SRC, Swierk was responsible for cultivating and signing over $2 million dollars in urban marketing sponsorships and promotions (at a time where “Urban” was not yet considered mainstream) with corporate powerhouses Nike, ESPN The Magazine and Pepsi among others.
Throughout his tenure at Loud, SRC, Swierk became the Head/Senior Director of Marketing and Advertising for the label that was home to some of Hip Hop’s most influential and significant artists among them Mobb Deep, Wu-Tang Clan and the late Big Pun.
In 2000, Swierk left Loud Records to ride the dot.com wave at hookt.com, the ultimate destination for everything Hip Hop. As the Vice President of Marketing and Promotions, Swierk was charged with the development and execution of all national on and off-line marketing, advertising and publicity campaigns for Hookt.com, Hookstore.com, Eminem’s SlimShadyWorld.com as well as all Sean Combs, Bad Boy Entertainment online properties.
Music called once more and Swierk joined JCOR Entertainment, a division of Universal Music Group as the company’s Vice President of Marketing. He was responsible for conceptualizing and executing all online and offline marketing, advertising and publicity campaigns as well as charged with all creative direction, artist development and label branding initiatives. In its first year, JCOR achieved $20 million in billings.
A graduate of Long Island University/C.W. Post College, Swierk resides with his wife Liane, a public relations executive and their son Derek in Westchester County, NY.