Image of Masaya Asai

Masaya Asai
Chief Creative Officer
Droga5 Tokyo

TOKYO, JAPAN // Problem-solving through creativity and innovation has always been the focus of Masaya’s career and passion. Originally from Sapporo and educated at Academy of Art University in San Francisco, Masaya joined Droga5 in 2021 to lead its Tokyo launch. His bi-cultural perspective, drawn from his roots in Japan and the US, has been praised and recognized internationally. Masaya is known for his meticulous work ethic and creative direction that explores simple human truths and believes that taking bold and unconventional approaches can open up brave new avenues for future brand experience.

As a first-year Art Director in 2007, Masaya was awarded the best young creative in Asia, bringing home the Young Lotus trophy. Since then, he has quickly moved up the ranks in Tokyo and Los Angeles, winning over 100 international awards, including Cannes Lions Grand Prix, Grand Clio, New York ADC Gold, The One Show Gold, and Tokyo ADC Awards. One of his most recognized projects is Shot on iPhone - World Gallery, for which he won Cannes Lions Outdoor Grand Prix.

In 2018, he was featured on a “39 Designers who will change the world“ list by Forbes Magazine Japan, in 2019 he appeared on the “40 under 40: Young Leaders in APAC“ list and in 2020 he was named “Creative Person of the Year” by Campaign Asia.

Beyond advertising, Masaya actively collaborates with local governments and educational institutions to train the creators of the next generation to establish a new culture of global curiosity and sustainability. He has also worked on social impact projects such as the rebranding of para-sports and helping refugees in Kenya.