Image of Matt Zavala

Matt Zavala
SVP, Group Creative Director

NEW YORK, USA // As Group Creative Director of the Brand Practice at Edelman, Matt has been leading the Unilever portfolio of brands including Dove, Dove Men+Care, Axe, Suave, and Vaseline.

Throughout his career, he has created multi-channel, earned-first campaigns for clients as varied as Mercedes-Benz, Jaguar, L’Oréal, IBM, and Samsung. His career has spanned agencies at the forefront of traditional and digital offerings such as Ogilvy, FCB, Razorfish and R/GA.

Matt’s work has been recognized by the Cannes Lions, the Art Director's Club, the Clios, and most recently at the One Show for the Dove Men+Care “Pledge for Paternity Leave” campaign. His work focuses on purpose-driven campaigns that have been featured on CNN, CBS, and The Today Show as well as publications such as Fast Company, The Wall Street Journal, and Time. However, one of his biggest highlights was seeing his team’s campaign in the newly revised edition of “Hey Whipple, Squeeze This”, a core part of curriculum for college advertising students across the U.S.