Image of Laura Florence*

Laura Florence*
Executive Creative Director
Havas Health and You

SÃO PAULO, BRAZIL // Laura is the Executive Creative Director of Havas Health & You Brazil, with more than 25 years of experience working for Brazilian branches of worldwide agencies, such as Wunderman, Publicis, Ogilvy, R/GA, Mcgarrybowen, and most recently Lov/Isobar. Throughout her career, she developed campaigns for global and local brands, like Kimberly-Clark, Mondelez, P&G and Unilever, Nike, Mastercard, Sanofi, Merck, Janssen, Coca Cola, Heineken, Jeep, among others.

She has a robust track experience working in conceptualizing online and offline campaigns and had an in-depth understanding of technology, data-driven marketing, and healthcare DTC/HCP. Proven to be highly creative within those regulations.

She has a potent mix of creative and operations, proven ability to lead an office and expand company offer. Over the past seven years, I held leadership positions, acting as Creative Director, Executive Creative Director, and Vice-President, leading teams, reformulating processes, and improving creativity and profitability.

A natural team leader and an influential mentor, she is super capable of understanding and reading others' strengths to improve their ideas without territoriality.

Laura's also a writer, a podcaster, a runner, an amateur chef, an international speaker, a mother, and a technology enthusiast. She's even written a best-selling shopping guide for first-time moms, listing everything they need to buy before the baby arrives.

Finally, Laura is a feminist activist member of the Advertising Week D&I Council and the proud co-founder of MORE GRLS, an social impact startup that focuses on increasing the number, value, and visibility of creative women by providing tools and support for working in the industry. In less than two years, it already became the most significant female creative community in Brazil.