NEW YORK, USA // As Chief Production Officer, Aaron Kovan oversees VaynerMedia’s production department and is responsible for the agency’s in-house production studio, VaynerProductions.
With over 13 years of agency and production company experience, Aaron believes an idea is only as good as its execution and is constantly pushing production frontiers. Since joining in 2018, VaynerProductions has expanded to a full-service production company that can produce anything from a Tweet to a Super Bowl commercial. Under his leadership, the company has produced five Super Bowl spots, and created award-winning work such as “Meek Mill: A New Set of Rights,” Budweiser’s “Dwyane Wade’s Last Swap,” and Kraft Heinz “No More Mayo.”
Aaron began his career at GSD&M in Austin, TX where he honed his producing craft working on BMW and Southwest Airlines. Following GSD&M, Aaron moved to Crispin Porter Bogusky and produced some of the most award-winning and talked about work in the world for Burger King, Hotel.com and Microsoft. In 2014, Aaron was appointed EVP, Head of Production at McCann World Group, where he built and oversaw an integrated department of 20 producers and creators. In addition, he started the in-house production company Craft Studios, which served as a nimble and fast-acting production solution for making content for broadcast and social platforms.