BALTIMORE, USA // Eggert joins Under Armour from Red Bull where he spent the past 11 years building the Red Bull brand through an innovative sports marketing approach and a world class team. At Red Bull, Eggert was responsible for more than 160 company-owned initiatives including its newly formed partnership with USA Basketball, several action sports properties, the Red Bull Signature Series on FOX, over 140 athletes and influencer relationships, sports lifestyle related film properties and digital sports content series.
Eggert was recently recognized in Sports Business Journal’s “Forty Under 40” for his body of work which includes some of Red Bull’s best-known initiatives such as Felix Baumgartner’s iconic free-fall from 128,000 feet in October 2012. Prior to Red Bull, Eggert worked in a variety of sports and entertainment roles for Gatorade, Publicis and Palace Sports & Entertainment. Eggert is a graduate of the University of Iowa.