CHARLOTTE, USA // As head of Marketing at NASCAR, Pete oversees the company’s award-winning marketing department and is responsible for growing the NASCAR brand, driving fan engagement, and attracting new fans to the sport.
Based in Charlotte, N.C., Jung’s leadership includes brand and consumer marketing, driver and team marketing, and research and insights. He also leads marketing and promotional efforts in support of NASCAR-owned racetracks across the country.
Under Jung’s leadership, NASCAR has revamped its focus on key growth segments and strengthened its multicultural and youth marketing platforms to cultivate a younger and more diverse fan base.
Since joining NASCAR in 2014, Jung has delivered successful marketing and advertising campaigns to promote the season launch, the NASCAR Playoffs and other key initiatives for the sport. In 2017, he spearheaded NASCAR’s first rebranding initiative in nearly 40 years to refresh and reposition the most iconic brand in motorsports.
Previously, Jung was Vice President of Global Marketing at Mastercard where he was responsible for consumer strategies and marketing plans in several international markets. Prior to Mastercard, he worked for Time Inc., and also held multiple agency positions where he supported a variety of consumer brands in media and account planning roles.
Pete is a University of Dayton graduate and lives in Charlotte with his wife and two children.