LOS ANGELES, USA // Erika Anaya is currently an Executive Producer and Head of Multicultural Creative at AV Squad.
A native (East) Angeleno, she began her entertainment career as an Agent Trainee in the mailroom of Endeavor Talent Agency (now known as WME). It was there she discovered that you could make a career working on trailers and quickly made her to way to the studio side, where she spent the next ten years working at Universal Pictures and Walt Disney Studios. At Disney, she oversaw creative on all Live-Action Motion Picture Hispanic campaigns and forged a new path by developing authentic “from-the-ground-up” creative, diverting from the old-fashioned methods of translating general materials into Spanish.
At AV Squad since 2015, she has led creative on dozens of diverse campaigns (ranging from Marvel blockbusters to cable documentaries to streaming series) and won multiple industry awards – but her favorite accomplishment so far was winning the company’s Fantasy Football trophy (at that time being the lone gal in the league).
She is very passionate about amplifying women’s voices in our industry, which is why she has been an active member of Soapbox Women since its inception and is currently Co-VP of Programming. She has also recently helped form Soapbox Women of Color, where she is a lead board member.
Erika currently lives in the OC with her husband Lee, and their two babied canines, Boris & Oliver. Her favorite pastimes include watching pre-code movies, reading lengthy biographies (that collect dust on her nightstand), wine tasting, traveling, eating, and traveling to eat.