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Sarah Anderson
Head of Global Marketing, Amazon Games
Amazon Games

SAN FRANCISCO, USA // After growing up in an advertising agency and receiving her BFA in Graphic Design from Paier College of Art in Hamden, CT, Sarah switched gears and pursued her MBA in Marketing from the Graduate School of Management at the University of San Francisco. A Summer internship was her entrance into Sega and the start of a +25 plus year career in digital entertainment and game marketing.

Sarah is currently the head of global marketing for Amazon Games where they are creating and publishing deeply compelling games including New World, an open world MMO and several other unannounced titles. Sarah is leading the efforts to build brands and community in and around the games and to connect with customers.

Prior to Amazon Games, Sarah was at 2K, a division of Take-Two Interactive, for 12 years was the senior vice president of marketing where she led global marketing, creative, strategy, communications and customer exprerience for beloved franchises including BioShock, Borderlands, Civilization, XCOM, Mafia, NBA 2K, NHL 2K, MLB 2K among others.