NEW YORK, USA // Kerri Estreich is Senior Director Licensing, North America at Sesame Workshop, the non-profit media and educational organization behind Sesame Street. Estreich, who has been at Sesame Workshop since 2008, oversees the North America team responsible for Sesame Street licensing, valued at over $300M in retail sales. With over 15 years of experience in brand management, strategic planning, marketing, and business development, Estreich crafts licensing strategies and identifies opportunities in a variety of consumer product categories including health & beauty, food, apparel and footwear. She focuses on building and managing the brand’s consumer products offering so that fans across generations, and of all ages, have new ways to experience Sesame Street. Key partners that Estreich manages include P&G, Hain Celestial, General Mills, Church & Dwight, Kids2, Bombas. She also recently served as the business lead for partnerships with Audible, Champion, China Glaze, Crate & Kids and Toms Shoes, which earned Sesame Street a Clio Entertainment Gold statue.
Estreich, who resides in New York, earned a Bachelor of Science degree from The State University at Buffalo. Prior to joining Sesame Workshop, she worked in Product Development and Marketing for Del Laboratories and NARS Cosmetics. With a passion for wellness, Estreich leads weekly meditation classes for Sesame Workshop employees.