NASHVILLE, USA // Surf Melendez is currently the Creative Director of the Tennessee Titans where he leads Content + Creative team and is bridging the gap between coverage and storytelling. He focuses on the impact of branded content in the digital space for the team and growth of team brands.
He grew up creatively at Crispin Porter + Bogusky and has since been a Creative Director for adidas North America, Victors and Spoils and the Miami Dolphins.
While at CP+B and V&S, Surf worked on Nike, Coke Zero, Volkswagen, Microsoft, Burger King, Best Buy, Miller Lite, Sprite, AMEX, Buell, Harley Davidson, Smartwool and Unilever. And at adidas, he managed the brand for North American sports categories with the intention of combining sports and culture that was uniquely positioned for the brand. Surf’s team at the Miami Dolphins led the way in content creation in the NFL and his new team at the Tennessee Titans is positioned to do the same.
Surf is currently involved with the stadium renovation of Nissan Stadium as well as the new additions the Titans training facility at Saint Thomas Sports Park.
In his spare time, Surf is a guest lecturer at the Miami Ad School and University of Florida; and is frequently found presenting to creatives in sports and advertising. He currently lives in Nashville where you’ll find him working with local street artists and going to a ton of travel ball tournaments for his kids.