SANTA MONICA, USA // Sarah Hamilton is Head of Global Brand, Amazon Prime Video, responsible for leading creative teams on on 360° marketing campaigns for Amazon Prime Video Original Series.
Sarah studied Musical Theater at Vassar and was really hoping to be a Rockette. Instead, she became a copywriter/producer at The Cartoon Network, then Grey Entertainment in New York. She finally made it to Broadway, sort of, writing promos at the Late Show with David Letterman. From there, she came to Los Angeles to ABC and NBC Universal to run internal creative teams tasked with high profile Launch campaigns, Brand Image spots, and Integrated Marketing commercials— incorporating her skills at directing and choreography into each campaign. After she conceived and creative-directed the high fashion E! brand look, she started her own agency and launched the second season of The Man in the High Castle for Amazon Prime Video. After joining Amazon full time, she won her first (and second) Grand Clio for Resistance Radio, a scripted music experience. While leading her creative team at Amazon, she’s built campaigns for shows such as The Marvelous Mrs. Maisel, Lore, Patriot, Goliath, Carnival Row, and Hanna, for which her 2019 Super Bowl spot “Be the Girl” garnered over 20 million views. Over the course of her 20+ year career, she’s won the industry’s top awards and Dave Letterman said she was “funny.” She has one dog, two kids, and a million shoes.