Image of Ana Paola Noriega  Cid

Ana Paola Noriega Cid
Chief Creative Officer
FCB México

MÉXICO CITY, MEXICO // Ana Noriega, with more than 15 years of experience, joined FCB in 2015. Thanks to her talent and results, she was promoted to CCO in 2019. Since then, her goal has been for the agency to continuously adopt tools and platforms that help satisfy the needs of communication of our brands and promote talent regardless of gender.

She has developed great ideas for local, regional, and global brands such as: Bissú, Lala, Kinder, Clorox, Clash Royale among others. Previously, she developed campaigns for Mattel, Kellogg's, Mars, Johnnie Walker, Coca Cola, KFC, MD Anderson Cancer Center, Huggies, MMYT, SC Johnson, Don Julio, Pepsi, Alka Seltzer Boost, Sports Forecasts, Bud Light. She also collaborated for advertising agencies such as: Ogilvy & Mather, Leo Burnett, and BBDO.

In 2014, she was part of the Young Lions Mexico jury to select the creative teams that would represent Mexico during that year. She was also invited to start a creative studio that would be part of Mobto.

During 2020, Ana Noriega developed ideas, campaigns, and creative methodologies with the FCB Mexico team, to help brands cope with the crisis caused by the COVID-19 virus. Such is the case of "Comes tú, comemos todos" for MYT group, focused on helping 1,500 waiters whose jobs were at risk. “Vitamin X” for the reopening of Grupo Xcaret's parks. She also developed a campaign for Autozone, promoting the importance of the store's services and security protocols, among others. After a pandemic that paralyzed the industry, she also led and won with the FCB team the pitch of BMW Group for Mexico and Latam, the biggest in 2020 and the regional pitch for Little Caesar´s in 2021.

Noriega, today is part of the Global Creative Council and has been awarded and judged pieces in local, regional and international advertising festivals such as: Cannes, One Show, D&AD, Effie Latam, FIAP, El Sol de Iberoamerica, El Ojo de Iberoamerica, Yahoo Biga Idea Chair, Círculo Creativo de México and AdStars.

Ana believes that the balance between personal and professional helps to develop better ideas.