LONDON, UK // Emma is a rare breed of creative director with a much sought-after mix of creative skills and experience, highly relevant for today’s world.
From starting out as a junior writer at a creative ‘hot shop’ advertising agency, to running direct agency OgilvyOne, the integrated Ogilvy Group UK and most recently CCO of one of the UKs foremost digital agencies, Digitas UK, Emma’s career has seen her lead clients and agencies to creative and commercial success.
As well as leading agencies, Emma has also led many famous brands such as IBM, British Airways, British Gas and Kimberly Clark. She has helped those clients, and more, to win the top industry awards, recognising excellence in brand, integrated, digital, direct and mobile creativity. She and her teams have landed D&AD Yellow Pencils, Cannes Grand Prix, One Show ‘Best in Show’ and DMA Grand Prix through to multiple Effie awards for effectiveness. In 2020 Emma was awarded the Caples Andi Emerson medal for services to outstanding creativity.
Emma puts her ability to flex her creativity across multiple platforms and channels down to a media agnostic, strategically driven approach. She leads by example, believes in meritocracy and is hands-on with the work. Ultimately, Emma is a Creative Director who inspires and encourages all those around her, clients and agency alike, to greater creativity.
As such, she is a much-requested judge at industry awards globally, frequent contributor for publications such as Campaign Magazine and speaker at various industry events such as AdAge. However, her biggest thrill remains tackling a new brief, solving new problems and coming up with ideas to surprise and delight.