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SHANGHAI, CHINA // A female creative lead, tender yet tough.

China’s youngest Chief Creative Officer in advertising & communication industry, always bringing in a fresh perspective.

After winning the first International Advertising Awards in 2004, Nicole started to her journey in the advertising industry.

With her 16 years advertising experience and passion in creative work, she has been driving award-winning campaigns with wins in major award shows, including Cannes, Adfest, AME, Effie, Chang Cheng grand prix awards etc.

As a copy based creative person, Nicole loves to start with what touches consumers’ heart.

Helping brands to build up distinctive characters and getting consumers to be part of the brand belief is her everyday job. She has passion in bringing out the beauty and confidence inside women – from the work for Estee Lauder, Watsons etc.

Through her work, you can always feel her enthusiasm, empathy and caring – Feel her power through her works – “To the greatness of small” for Alibaba Olympics.