CHICAGO, USA // As head of Creative Planning for Ketchum North America, Tera works with account teams and integrated agency partners to develop breakthrough, insights-based ideas for clients. Along the way, she facilitates brainstorms, conducts training and inspiration sessions, and mentors colleagues to deliver their best. Tera has deep experience in consumer marketing, and loves helping audiences discover new products and new reasons to enjoy old favorites. Her own constant search for inspiration has taken her to France as a Ketchum delegate to the Cannes Lions International Festival of Creativity, to Aspen Ideas Festival and closer to home at Chicago Ideas Week. Tera loves the city, but spends as much time as possible refueling in the country, finding creativity in cooking, entertaining, crafting and gardening… and the sweetness of doing nothing.