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NEW YORK, USA // Sherina Florence joined 72andSunny as a group creative director after previously working at Ogilvy as the brand lead of Instagram global and Unilever brands. Florence has collaborated with the Roots to create new music and directed films for both Unilever campaigns and The Roots with Citizens Bank.

Prior to Ogilvy, Florence served as EMEA creative director for Beats by Dre, overseeing some of the most impactful social and digital content in the history of the brand. Before returning to the U.S., she served as creative director for COPA90 London where she worked on Adidas, Nike, Uber, Brand USA and Women's World Cup 2019.

Passionate for big ideas that change thinking, Florence collaborated directly with the Guardian to create a viral campaign called #StandfastforJustice which contributed to the release of detainees at Guantanamo Bay; she also created and led efforts for University of Phoenix to transition their communication and impact in communities of color with the documentary “Saving Tomorrow Today” and a news hub that became the top source for Black parents to find solutions for the challenges their children face within education in America.

Florence’s passion and dedication to give back aligns with the optimistic culture of 72, from donating her time to organizations that are passionate about democratizing rights and access to serving on The One Club for Creativity’s board of directors, as president of The One Club's One-ID Board and People of Color Conference. She also invests in Here Are All the Black People (HAATBP), mentors for Google Rare, The One Club’s Creative Boot Camps in South Africa amd Syracuse University, and has served as an instructor at Miami Ad School, where her students have created award-winning work garnering Pencils, Clios, Addys, Webbys and Cannes Lions.